I’ll admit it. I got sucked into the Candy Crush madness and find myself lying in bed at night waiting for my notification to go off and tell me that I have a new life so I can keep playing. Am I ashamed? No. Do I spend more time playing Candy Crush than I should? Yes. But that got me thinking. Candy Crush and SEO are actually kind of similar.
Clearing the Path
Being one of the first points of contact for Eyeflow, I talk to almost anyone who comes across our radar. I’ve had a lot of conversations with people about what keyword phrases they want to rank for. Time after time, I hear people say, “The only keyword I care about is .” Out of all the words in this world, those select few are the only ones you care about? Really? That’s it?
How many times have you been stuck on that one, single square that has the jelly that still needs to be cleared? A lot. How many times do you think you’re never going to get to it, but then by some crazy chain reaction, the jelly seems to magically clear itself? That move you made 10 moves ago set you up for success later in the game. And made it easier to clear that stupid jelly.
Expanding Your Focus
If you are focused on one, single keyword, it’s going to be much harder to rank for that keyword and not many, many other phrases along the way. SEO is a marathon, not a sprint. In order for you to rank for that one all-powerful keyword, you have to have rankings for other, less competitive keywords first. You have to crawl before you walk before you run. They may not be the keywords that are searched millions of times a day, but they are keywords that people are still searching for. Searches are getting longer and Google is getting smarter. For example, someone searches for “How do I fix my broken widget?”, the page for your widget comes up, they click on your page, and they buy your widget solution. If someone is just searching for “widget,” they may not be ready to buy. They may just be looking at widgets because they are out of Candy Crush lives and waiting for the time to pass.
Building Up Momentum
When you start an SEO campaign, focus on long-tail phrases first to build up your site’s credibility, and work up to more competitive phrases as the campaign goes on. It will be easier to rank for the more competitive phrases once you rank for the long-tail phrases, which will make it easier to rank for that one, super competitive keyword you wanted all along. That one piece of candy that still needs to have the jelly cleared.
I only started playing about a month ago. Hence the screen shots of me only being on Level 37. You’ve been playing for months and are on Level 139. Of course you are going to be 100 levels ahead of me. And it’s going to be that much harder for me to catch up while you are still moving full steam ahead crushing candy left and right, connecting 5 candies to get that sprinkle covered chocolate candy that blasts all the candies of the same color. Hopefully I can catch up.
But think about if this wasn’t Candy Crush. Think about if this was your website. You just launched my website and your site has been doing SEO for years. In order for me to even come close to competing with you, I need to start a good SEO campaign to try and catch up. The longer I wait, the further ahead you get, the more levels you reach, and the more candy you crush. If you are a new site, start working on ranking for those long-tail phrases. And start now. The longer you wait to start marketing yourself online, the farther ahead your competition is going to be. You don’t want to get left behind. You don’t want to be the one still playing Bejeweled Blitz when the rest of the world has moved on to Candy Crush… which for the record, I never played.
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