Candy Crush and Your SEO Campaign

I’ll admit it. I got sucked into the Candy Crush madness and find myself lying in bed at night waiting for my notification to go off and tell me that I have a new life so I can keep playing. Am I ashamed? No. Do I spend more time playing Candy Crush than I should? Yes. But that got me thinking. Candy Crush and SEO are actually kind of similar.

Candy Crush and SEO

 

Clearing the Path

Being one of the first points of contact for Eyeflow, I talk to almost anyone who comes across our radar. I’ve had a lot of conversations with people about what keyword phrases they want to rank for. Time after time, I hear people say, “The only keyword I care about is .” Out of all the words in this world, those select few are the only ones you care about? Really? That’s it?

How many times have you been stuck on that one, single square that has the jelly that still needs to be cleared? A lot. How many times do you think you’re never going to get to it, but then by some crazy chain reaction, the jelly seems to magically clear itself? That move you made 10 moves ago set you up for success later in the game. And made it easier to clear that stupid jelly.

Candy Crush Remove Jelly

Expanding Your Focus

If you are focused on one, single keyword, it’s going to be much harder to rank for that keyword and not many, many other phrases along the way. SEO is a marathon, not a sprint. In order for you to rank for that one all-powerful keyword, you have to have rankings for other, less competitive keywords first. You have to crawl before you walk before you run. They may not be the keywords that are searched millions of times a day, but they are keywords that people are still searching for. Searches are getting longer and Google is getting smarter. For example, someone searches for “How do I fix my broken widget?”, the page for your widget comes up, they click on your page, and they buy your widget solution. If someone is just searching for “widget,” they may not be ready to buy. They may just be looking at widgets because they are out of Candy Crush lives and waiting for the time to pass.

Candy Crush Next Life

Building Up Momentum

When you start an SEO campaign, focus on long-tail phrases first to build up your site’s credibility, and work up to more competitive phrases as the campaign goes on. It will be easier to rank for the more competitive phrases once you rank for the long-tail phrases, which will make it easier to rank for that one, super competitive keyword you wanted all along. That one piece of candy that still needs to have the jelly cleared.

I only started playing about a month ago. Hence the screen shots of me only being on Level 37. You’ve been playing for months and are on Level 139. Of course you are going to be 100 levels ahead of me. And it’s going to be that much harder for me to catch up while you are still moving full steam ahead crushing candy left and right, connecting 5 candies to get that sprinkle covered chocolate candy that blasts all the candies of the same color. Hopefully I can catch up.

Candy Crush Denied!

Candy Crush Swoosh Win!

But think about if this wasn’t Candy Crush. Think about if this was your website. You just launched my website and your site has been doing SEO for years. In order for me to even come close to competing with you, I need to start a good SEO campaign to try and catch up. The longer I wait, the further ahead you get, the more levels you reach, and the more candy you crush. If you are a new site, start working on ranking for those long-tail phrases. And start now. The longer you wait to start marketing yourself online, the farther ahead your competition is going to be. You don’t want to get left behind. You don’t want to be the one still playing Bejeweled Blitz when the rest of the world has moved on to Candy Crush… which for the record, I never played.

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Director of Content Development|Briana is the Director of Content Development at Eyeflow. Her professional background includes copywriting and marketing in the US and China. She currently lives in great little suburb south of Pittsburgh.

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4 Comments » for Candy Crushing Your SEO
  1. Steven Wijaya says:

    I am playing Candy Crush too, and also SEO practician. Your article really fun and I enjoyed how the SEO connected/related to the Candy Crush…. Sugar CRUSHH!!!

  2. Nicky Helmkamp says:

    Hey Jen – Just wanted to let you know that we enjoyed your article so much we included it in our Monthly Resource Round up: http://www.northcutt.com/blog/2013/09/august-best-seo-social-media-content-marketing/.
    Cheers!

  3. Shona says:

    Nice tie in Jen! Another thing to mention perhaps is that Candy Crush gives the option to play for free, or to spend money on charms and boosters. Same with SEO. You can spend money on professional help and optimization. It will move you up the ranks faster. Or you can go at it alone with no help. It may take you a bit longer and you may not be as successful; but that does not mean that it cannot be done (both approaches have their pros and cons of course).

  4. Steve Squier says:

    Do you think regularly optimizing placements and placement bids in Google Adwords helps prevent wasted spend? You better bet it does. My company was doing PPC in house and I was a little frustrated that the profits simply weren’t justifying the spend. The whole process of regular optimization requires an experienced hand and my in-house employees just didn’t have it. What made perfect sense to me was to outsource it to experts. Simon over at RDM gave us a hand and now we can spend $30k per month on ads without worry because now the investment pays off in profits. Simon’s phone number? Why yes, you may have it: 325-446-1507 .