Blog Archives

Demystifying Link Schemes & the 3 Golden Rules of Link Building

Google has been fighting low quality link building for over a decade, and since the Google Penguin update (April 2012) they’ve increased their efforts to eliminate tactics that they feel manipulate their algorithm. If you’re going to execute an SEO Read More »

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How to Start Diagnosing Penguin 2.0

Matt Cutts of Google announced on his blog that they rolled out Penguin 2.0 and about a week before that he talked about what to expect. Since then there has been a lot of chatter in the SEO community. Some SEOs are just happy that they didn’t get wiped out and others are disappointed that they are still seeing spammy websites at the top of Google’s search results for some competitive phrases. Many of you will be curious about what has really changed, we’ve put together a list of resources to help you diagnose what has changed. Read More »

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