By now, most business owners understand the importance of making social media a part of their marketing strategy. Not only does social networking give businesses a way to connect with current and potential customers, but it also improves a brand’s visibility in search engines. Most businesses have jumped on the social media bandwagon. They’ve created accounts on different social networking sites, and they update their pages regularly. Now, business owners are asking two big questions: how do I know if I am using social media effectively, and is all of my time spent on social media really benefiting my business?
While Facebook has built-in analytics for pages, Twitter does not. Therefore, if can be difficult to get an understanding of how successful your account is. Below are a few free sites that will help you gauge your engagement with followers and your social growth on Twitter.
Track your follower growth and progress with this tool. Twitter Counter breaks down your progress on a hourly, weekly, monthly basis. You can also see you progress over three months for free, or you can pay with a tweet about the platform to view your growth over a 6 month period.
Twitter Counter organizes data about your followers, who you are following, and the number of tweets you send into a line graph. The program generates a graph to show trends by combining your tweets in a bar graph and the number of followers for your account in a line graph.
My favorite part of this platform is the ability to compare different twitter accounts. Twitter Counter allows you to compare up to three users, so you can determine where you stand amongst your competitors.
Klout is a website that provides you with an overall score of your Twitter engagement. It takes into account your number of retweets, mentions, and updates. Klout also tracks how frequently you reach out to your followers and other Twitter users.
Your Klout score is broken down into three different categories:
- Network Influence: The level at which you interact with influential users in your network
- Amplification Probability: The probability that your content will be acted on by a user (i.e. the likelihood that a follower will click a link or respond to your update).
- True Reach: The number of followers that your updates are actually reaching.
Shared Count is a simple website that allows you to track mentions for a specific URL. After you enter the URL for your website or blog, Shared Count tells you how many times it has been shared on different social networking websites. This can help you determine the amount of traffic your social media accounts are driving to your website and therefore gauge how effective your social media engagement is. The following sites are included in the report:
- Google Buzz
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