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Rebranding Your Brand’s Image with Mobile Friendly Website Redesign

Tuesday, April 21, 2015. If this date isn’t already circled in red sharpie on your calendar, then it should be.

In late February, Google made an announcement that many search engine marketers predicted would come as we entered the new year. According to an announcement on the Webmaster Central Blog, “Starting April 21, we (Google) will be expanding our use of mobile-friendliness as a ranking signal. This change will affect mobile searches in all languages worldwide and will have a significant impact in our search results. Consequently, users will find it easier to get relevant, high-quality search results that are optimized for their devices.”

What the Announcement Means for Your Business

Although the idea of optimizing for a more mobile-friendly web is nothing new, the announcement came as a shock to many. While most algorithm updates come with little to no warning attached, Google’s early announcement of the event, including the exact date, is a new trend.

 mobile friendly toolIf your website isn’t ready for the mobile web, now is the time to act. Expected to roll out over a week, Google’s new mobile-friendly algorithm will run on a page-by-page basis, operating on a yes or no scoring system to determine the mobile-friendliness of each page on your website.

In fact, the mobile web is expected to soar past desktop internet usage sometime in 2015. Mobile marketing is no longer a luxury, but a must. Some even estimate that mobile devices are responsible for over 60% of all searches on the web.

Just last week, the Eyeflow team was notified that some webmasters across the web have been receiving a notification to fix the mobile usability errors with their website.

If you’ve received one of these notifications, it means that your site is at risk of not performing on mobile search results. As more internet users shift to the mobile web and move away from their desktop, giving your brand a complete mobile experience is a must if you are looking to remain competitive.

 Is Now the Right Time to Redesign Your Website?

Just like search engine ranking algorithms, web design is constantly evolving to provide the user with a better overall experience. For example, it wasn’t that long ago that smartphones were a luxury reserved for the few and that using your phone as a primary source for surfing the web seemed bizarre. Now, just a handful of years later, there are over a billion apps specifically designed for smartphones and over

If your website has been left stagnant over the past few years, and with the announcement of changes to mobile search engine rankings, the next few months may be the perfect time to revamp your brand’s image with a website redesign. Keep a lookout for these common signs that your website could use a redesign.

1. It’s not Mobile-Friendly:

With Google’s Mobilegeddon scheduled for less than a month away, making certain that your website is optimized to perform on the mobile web is a must. Checking your website’s mobile compatibility is easy. Google’s mobile-friendly labels in mobile search results have been live since early November, so googling your site on a mobile phone is a good place to start. If your web pages don’t include the label, using the mobile-friendly testing tool will provide you with real-time feedback on your webpage’s mobile compatibility.

2. High Bounce Rates:

Your site’s bounce rate is the measurement of how often a visitor comes to your website and exits after viewing only one page. For example, if 100 users are drawn to a page on your website and 42 of those users then click through to another page on your site, your bounce rate would be 58%.

Bounce rates differ based on your industry and the type of content on your webpage. While product pages typically have lower bounce rates, a blog post will have higher bounce rates as many users leave after reading the post.

If your site has exceptionally higher than average bounce rates across the board, it may mean that users aren’t satisfied with your website as a whole. Give your brand a fresh new look with a comprehensive redesign.

3. Poor Page Load Speeds:

We live in an on-demand society and are used to having the world at our fingertips. If your website runs or loads slowly, you are going to lose a huge amount of traffic coming to your site. Not only is page load time an important factor in ranking your website, but most internet users expect your site to load in 2 seconds or less.

The pages on your site may be running slow for a variety of reasons, and a slow website may be all it takes to put your business in the red. Diagnosing the cause of your poor performance is crucial to staying ahead.

4. Your Website’s Appearance is Lacking:

You wouldn’t leave your business’s storefront windows messy and filled with clutter. The same principle rings true for your website. How your website looks plays a huge role in how potential customers view your brand and inevitably impacts your bottom line.

Quality web design is not only good for making a lasting first impression, but also instilling potential customers with a sense of worth. By showing that your company is willing to take the time to invest in your website and create a better user experience, potential customers are much more likely to trust and respect your brand.

Be Sure to ‘Future-Proof’ Your Web Redesign

Committing to a website redesign is a long process, so you will want to make sure your redesign places your website in prime positioning for years to come. From arranging the on-page SEO elements to setting up the proper redirects, there are many items you should double-check before you go live with your redesign. Creating a redesign checklist is the best way to start.

While there is no end to the amount of resources, tools and templates on the web to help you along with your website redesign, there is nothing more valuable or more critical to the success of your web design and development than working closely with a professional web design firm or consulting agency.

Make sure your company’s website has all the tools it needs to perform in the rapidly changing world of SEO with help from the inbound marketing experts at Eyeflow. Whether you’re looking to improve your online branding for increased authority across the web or revamp your website as we move into the mobile web era, the Eyeflow team has the expertise needed to help guide you throughout the process. Let our team transform your company’s website into an informational knowledge base that your customers will love, contact the Eyeflow team today!

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Cory is the Director of Content Development at Eyeflow. He graduated with a degree in Multimedia from Point Park University, where he held focus in print writing and online content. When not at work, Cory spends his time conquering Pittsburgh's hills on his bike, tackling DIY projects and crafting creative recipes.

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