google penguin update

For the first time in over a year, Google has rolled out yet another new version of its Penguin filter. Google’s Penguin 3.0 was launched this past Friday, targeting sites across the web that have been deemed to be in violation of Google’s linking guidelines.

Based off of first impressions, Penguin 3.0 has shown similar behavior to its earlier counterparts, targeting and penalizing sites that utilize some of the most common “black hat’ link building tactics of SEO. The latest installment is the sixth update in Google’s Penguin algorithm, and one of the most anticipated refreshes to date.

The reasons why many webmasters and publishers have been eagerly awaiting the update is due to the way that Penguin works. The last update to the algorithm took place on October 4, 2013. Many webmasters were left scrambling, trying to remedy their sites according to Google’s guidelines and make changes to recapture some of their lost search engine rankings. With the latest refresh, these publishers will finally be able to see if their changes had any positive effects.

google penguin 3-0 algoroo

Algoroo.com reports SERP movement due to Penguin 3.0 on October 19th.

Diagnosing Google’s Penguin 3.0

Like its predecessors before it, Penguin 3.0 has once again grown more effective in its approach to eliminate or penalize links throughout the web. According to Google webmasters, the latest refresh is expected to slowly rollout and affect search queries for a few weeks.

If your website has been consistently utilizing some of the golden rules of link building, the odds are in your favor when it comes to avoiding any potential impact from Penguin 3.0. For those still concerned, the best way to diagnose any potential problems is by addressing your website’s search engine rankings and the amount of organic traffic your website is attracting. Should you notice any significant drop in either of these two figures, chances are likely that your site has been penalized by the latest refresh.

On the opposite end of the spectrum, if the Penguin 2.1 update issued your website a penalty, you should be able to notice the potential signs of recovery with your website. If your penalty recovery was effective, successfully repairing your bad link profile, your website should see a boost in the search engine rankings and traffic to your site.

Recovering from Google’s Penguin 3.0

If you have noticed a drop in your search engine rankings and organic traffic, the best course of action is to react as soon as possible. While there is no quick fix to the penalty, starting the process sooner rather than later can help you regain your lost traffic as quickly as possible.

google penalty recovery

Link Analysis

The first step along the road to recovery from Penguin 3.0 is a proper link analysis. Manual analyze your backlink profile and check each link for quality. Keep an eye out for unnatural links to your site, including links that appear to be manipulative, artificial or deceptive.  These types of manipulative, inbound links are often the most common to be hit by a Penguin penalty.

Disavow Links

Once you have identified all of the bad links to your site, the next step is to remove or disavow backlinks. Reach out to the webmasters in charge of the source sites of some of your bad links. Asking them to remove the links on their site is considered common practice. If they either ignore or refuse to remove the links, you can use Google’s disavow tool to remove the problematic links.

Reconsideration Request (if applicable)

If your site received a manual spam action from Google Webmaster Tools, you would need to file a reconsideration request with Google to validate the removal of bad links to your site. Provide as much information as possible when you submit your request. According to Google, any “detailed documentation submitted along with a reconsideration request can contribute to its success, as it demonstrates the efforts made by the webmaster and helps Googlers with their investigation.”

Relax and Wait

After you have sent your request, a response is usually received within two weeks’ time. Throughout this waiting period and moving forward with your website, it is important to pay close attention to your website’s link profile to avoid a repeat penalty. Instead of building links, work on creating high-quality content and establishing domain authority, encouraging users to share your links naturally to help drive more traffic to your site.

If you have experienced a significant change with your sites organic traffic or keyword rankings, it is important that you take immediate action to recapture your lost rankings. Let the Eyeflow team help steer you to the road to recovery from any Google Penguin penalties. With our penalty recovery service, the dedicated team at Eyeflow works diligently to manually review your website’s link profile ensuring nothing gets overlooked, removing any unnatural links along the way. Once we remove the bad links from your site, we work to create useful and interactive links throughout the web with engaging content that drives traffic to your site. But our work doesn’t end there, we continually monitor your site to track the recovery process while preventing any future penalties from Google algorithms.

With 13 years of providing high-quality internet marketing services, Eyeflow has survived a countless number of Google Algorithm updates themselves while helping hundreds of clients do the same. Let us give you a roadmap to recovery, contact the SEO experts at Eyeflow today for a free assessment of your website!

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Cory is the Director of Content Development at Eyeflow. He graduated with a degree in Multimedia from Point Park University, where he held focus in print writing and online content. When not at work, Cory spends his time conquering Pittsburgh's hills on his bike, tackling DIY projects and crafting creative recipes.

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