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measure seo performance

If you have a website, odds are that you have heard the phrase Search Engine Optimization (SEO) tossed around quite a bit. In the world of internet marketing, SEO remains one of the most effective ways to boost your website’s performance.

Simply put, SEO is the process of getting your website and webpages to appear at the top of search engine results across the web. Unlike some other forms of internet marketing strategies, SEO does not involve any payment or advertising. Rather, SEO tactics aim to bring traffic to your site in an organic manner through improved search engine rankings. 75% of web users never scroll to the second page of search results, and 70-80% of users ignore the paid ads altogether. Getting your page to the top of search engine results is crucial for businesses hoping to succeed.

Grading Your Website’s SEO

Of course you could use our awesome SEO grading tool :) (shameless plug). Another one of our favorite ways to check a website’s SEO strength is with SEMRush. Using SEMRush, you can easily check your website’s SEO performance, monitoring the keywords and traffic to your website while also keeping tabs on how your competitors are performing. Focusing on easy-to-read charts and graphs, you can follow your site’s SEO performance and progress.

semrush organic search performance graph

SEMRush – Estimated Search Performance Graph

After you gather some information from SEMRush turn your attention towards the potential impact of any potential Google Penalties your site may have. Google is constantly changing its search engine algorithm to create an improved user experience in their search results. If your site is performing poorly, it may be the result of a penalty. Use a penalty indicator to help you detect the presence of a penalty on your site.

Understanding and Improving Your SEO Measures

Whether your site is suffering from the effects of a penalty, or you are trying to improve your website’s rankings, there are a variety of tools to help you along the road to recovery. The first step is understanding just what impacts your site’s SEO performance. We’ve broken down the key components of SEO into three key categories, pinpointing what search engine algorithms look for both on and off of your website.

High Quality, Engaging Content:

One of the primary factors in measuring your site’s SEO comes with the quality of the content on your website. With an increased emphasis on producing user-friendly results, high-quality content that works to engage an audience reigns supreme in Google’s search engine ranking algorithm. Focus on writing about unique topics, demonstrating your knowledge and expertise over specific industry topics to help build your brand’s web authority.

Simply creating the content isn’t enough. In order to attract traffic and the attention of your audience, relevant keywords are essential to your page’s success. If you are looking to improve your website’s SEO grade, targeted keyword research is essential. This research will not only help guide your writing, but also draw traffic to your site as these keywords are used throughout your content, meta descriptions, page titles and headlines.

The User Experience:

Another important SEO measurement factor is the overall user experience throughout your site. Search engine algorithms work to understand how a user feels about your website, judging everything from page speed, bounce rates, mobile compatibility and the layout of your web design.

Making sure your basic web layout is user-friendly and adequately works to help guide a user throughout your website is essential. Along with page speed and mobile device compatibility, the layout of your website can help improve the user experience.

google page speed insights

Source: https://wordpress.org/plugins/google-pagespeed-insights/

Google Analytics provides tools that can be used to help determine what a user thinks about your website. Pay specific attention to the bounce rates, visit duration, page views and conversion goals to see how your website performs from a user’s perspective. Additionally, direct customer feedback from the visitors to your website can help guide you on ways to improve your web design.

Your Website’s Reputation:

The third and final key component of your website’s SEO performance comes from the reputation of your website. Social signals and shares, positive customer reviews and quality backlinks all work together to help define your business’s web authority.

By producing compelling content that is easily shared across the web, a business can help to build up their brand’s reputation on the web and earn quality back links and social signals along the way. Additionally, a business should encourage reviews of their website on sites such as Yelp or Google+, helping you to build a reputation and even improve your business.

With over 90% of online experiences beginning on a search engine, getting your website to the top of search engine rankings is crucial for online success. Maximize your website’s SEO performance with the SEO strategies from Eyeflow Internet Marketing. With their proven track record and innovative SEO strategies, the team at Eyeflow works endlessly to drive organic traffic to your site, building your business’s reputation and creating compelling content along the way. For a quick snapshot on your website’s SEO performance, check out SEOzio, Eyeflow’s free SEO analysis tool that grades your website on all things SEO. Let us work to drive your website to the top, contact Eyeflow Internet Marketing today!

eyeflow seo blunders during redesign

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Director of Operations|Director of Operations at Eyeflow Internet Marketing Chris has been involved in digital marketing since 2005 and has performed hundreds of SEO audits. He's also presented at local Pittsburgh events on various SEO topics.

2016 Digital Marketing Essentials
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