Although blogging can be one of the most effective ways to market your website, a critical shift has taken place that allows content writers to supplement their lengthy, formatted, traditional blogging with micro posts, also known as microblogging.
Microblogging v Traditional Blogging
Microblogging differs from traditional blogging in that its content is generally smaller in actual and aggregated file size. A micro blog allows users to exchange small bits of content like short sentences, singular images and video links. A small, direct micro post can be used as a supplement, but not as a primary source of blogging. With that being said, there are major benefits of microblogging, if done correctly. A micro post, although they are generally less than 200 words, should still have meaning behind the content. This means that keywords and optimization should still be considered when putting together a micro post.
Unlike traditional blogging, microblogging is usually simple topics, such as, “what’s on your mind” or “what I’m doing right now. When utilizing microblogging sites correctly, this could alimentally help bring brand awareness and traffic to your website. The goal with a micro post is to let potential clients/customers know about what is going on within your business in that moment. The advantages of microblogging could be to sell and market products or even get customer/client feedback. The audience on your microblogging sites should consist of current clients, repeating clients and potential clients.
Creating Your Micro Blog and Micro Posts
When setting up your micro blog you will want to remember to reveal as much information as possible about yourself and your business. The idea behind this is to allow your clients or potential clients to find you and learn more about you and the products or services you offer. Also, allowing your followers to leave feedback about your service or product is a nice way for you to stay connected with your audience. Encouraging your audience to like, re-blog or follow your content will help spread the word about you and your business/brand. Keep in mind, microblogging is all about being social, so follow the users that blog about similar topics. The idea behind this type of blogging is to not just simply sit back, relax and expect fans to come to you. The odds of that happening are very slim to none. You must get involved in your blogging community and reach out to potential fans and followers to be noticed.
When choosing a topic to discuss, always keep in mind that you are not to constantly push your business or product all the time. Although you want to use microblogging sites in a way that it is beneficial to your business, remember that people don’t want to be “sold” all the time. Break up your content a bit. Giving your fans something funny to read every so often will interest them to read your post more often. You can also post photos and videos on these microblogging sites. When posting a video or picture remember to include a little bit of text and tags for every micro post you make. This way your micro posts show up in search engine results.
Get the most out of your micro posts by following these microblogging tips:
- Separate your personal micro blog from your business’ micro blog
- Consider keywords when putting together blogging content
- Keep it short, remember microblogging posts should be around 200 words
- Micro posts should be relevant to your area of expertise
- Use hashtags (#) in front of keywords that sum-up what your post is about
- Try to post content to your micro blog every day, consistency is key
- When choosing a username, make it a meaningful account name
- Stay on track with your micro posts
Top Microblogging sites
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