SEO Competitive Analysis Tools: Become a Spy by Lola Mattiello on 11/21/2014 For many of us, keeping track of our own website’s SEO performance is hard enough. However, within the ever-changing world of SEO, one of the most important actions you can take to ensure the success of your campaign is conducting a proper SEO competitive analysis. Knowing what your competitors are doing right, and wrong, can help your website gain an edge over the competition and soar to the top of search engine rankings. The foundation for any successful SEO strategy is built upon an in-depth competitor analysis. With a number of factors to take into consideration, keeping track of your competition isn’t as easy as it seems. Luckily, there is a variety of sleuthing software programs and free SEO tools that allow us to gain behind-the-scenes access into our competitor’s SEO strategies. Here are just a few of our favorites. Compare Search Performance With a variety of competitive analysis tools, SEMrush is one of the most useful platforms to help you gain some insight into your competitors’ SEO strategies. With SEMrush, you can easily identify your top performing competitors, check out how your website compares and gain quick access to the organic search data from your competition. Your insight into the SEO strategies of your competitors begins with the Competitive Positioning Map. Using your domain’s natural traffic and organic keywords, this visual chart shows exactly where you fit in amongst your website’s biggest rivals. From there, SEMrush gives you access to a wealth of organic research data to help you understand your competitors’ strengths and weaknesses. Compare your site side-by-side with the competition through Domain vs. Domain analysis or check out a competitor’s domain to gain access into their top performing keywords that are driving the most organic traffic to their site. In addition to the organic search data, SEMrush provides users with a variety of tools that help them to understand their competitor’s successes and failures. From viewing what sites are linking to your competitors’ pages to tracking their position changes over time, SEMrush allows you to explore competitive website data with ease. Analyze Traffic Strategies A “go-to” for marketers and SEO professionals alike, SimilarWeb is the premier tool if you’re looking to gain a competitive SEO edge over your rivals. What SEMrush does for keyword data, SimilarWeb does for traffic sources and audience analysis. To begin, SimilarWeb helps you unmask the competition based on site similarity and shared keywords. The platform provides you with an in-depth analysis on similar sites from across the web, allowing you to benchmark your site’s search engine performance against some of your top competitors. From there, users are given access to a wealth of data for any website they desire. Using the tools found across the SimilarWeb platform, users can gather data on audience engagement statistics, social media performance, referral sources, web traffic data and more. Using the data from SimilarWeb, webmasters and marketing professionals can gain valuable insight on both their own website and their competitors’ websites. Additionally, SimilarWeb allows its users to uncover some of the most popular industry topics and trends with their Industry Analysis tool, giving them a competitive edge when it comes to understanding what it is their audience is looking for. Top Socially Shared Content Check out your competitor’s top performing content by using the ‘Top Content’ app from Buzzsumo. By entering the domain of one of your top competitors, Buzzsumo collects data from the most popular social networks on the web to help pinpoint the top performing content on their site. Additionally, Buzzsumo can help you make the most out of your own web site’s content marketing efforts with content mention alerts, analysis and competitor comparisons. Spy on Their Online Activities Make sure you always have a pair of eyes and ears across the web with help from Mention. Mention allows its users to monitor the web in real-time, making sure you never miss a moment of what’s being said about your brand with 24/7 alerts. Plus, Mention allows you to link your business’s social media accounts, allowing you to react to any mention of your brand within seconds, increasing the engagement and satisfaction of your customers along the way. Steal Their Technology Enlisting the services of BuiltWith gives you access to a behind-the-scenes glance into the technology your competitors’ websites are using. While it may not seem like much, BuiltWith can help ensure that your brand is never too far behind the latest technology or e-commerce trends. If you hope to outperform your rivals, these SEO competitive analysis tools should be an integral part of your campaign strategy. Make sure you have a winning team on your side by enlisting the aid of the SEO professionals at Eyeflow Internet Marketing. Using a variety of SEO analysis tools, innovative internet marketing strategies and a wealth of industry experience, the Eyeflow team is able to capitalize on your competitors’ weaknesses while helping your business assert its online presence and build brand authority. Checkout our list of over 40 other SEO tools or if you’re looking to boost your SEO efforts contact Eyeflow today, and let us help you take your website to the top of search engine results. 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