Search Engine Optimization Requires Maintenance.

You've designed your Web site, you've had professional serach engine optimization work performed on it -- and you might expect that it would continually rank well on Internet search engines. However, without SEO maintenance, you may soon lose the business your Web site originally generated after the first round of SEO and Internet marketing work. Eyeflow has a solution: We offer continuing SEO maintenance packages.

Here are some ways we can help keep your Web site's Internet rankings high:

• Search engine rankings will fluctuate continually. This might be due to search engines tweaking their ranking formulas and algorithms -- or your competitors might be angling to get ahead of you. Web sites are making their Internet debuts every day, so you need to monitor your search engine rankings to keep your business competitive on the World Wide Web. At Eyeflow, we use monthly rankings software, enabling you to monitor where your Web site is ranked currently in major Internet search engines.


• Our traffic tracking software enables you to know where your Internet traffic comes from and who visits your Web site, so you can make adjustments to your SEO and Internet marketing strategies. For example, if most of your traffic lands on one particular page of your Web site, you might want to place your best products on that page to net increased sales.


• As previously noted, Web sites debut on the Internet every day; consequently, keywords that once got high rankings might lose effectiveness over time. You may have high search engine positions for your most important keyword phrases — but if few people use those terms in search, you will not see the Internet traffic statistics you desire. It's essential to know the keywords that customers do use in Internet search, and be able to research new keywords to maintain strong search engine ranking.


• At Eyeflow, we analyze the current keywords used on your site and include new ones, often synonyms or other highly ranked associated terms. Once the keywords have been chosen, the Web site content must be updated to include them. Content updates can include slight changes to the meta tags, page titles and text headings; or, could involve adding additional sections to the Web site, re-writing content, and/or reorganizing the Web site's structure.


• Knowing what keywords your competitors are using and how they rank for those words is another integral part of search engine optimization. At Eyeflow, we can keep you informed of your competitors' rankings on major search engines. If there are too many competitors for a particular keyword, it is sometimes better to use less competitive keywords for your Web pages, or to less competitive phrases in combination with the more popular ones.


• Receiving a lot of traffic to your site does not ensure sales. You want to convert visitor traffic into sales. At Eyeflow we analyze how your Web copy is structured on the page, what keywords you use, whether the tone of the content suits its intended audience, and whether it is gramatically correct.


• If visitors are having some difficulty navigating your site, find reading the content to be a bit tricky, or are experiencing multiple broken links, then we can repair or tweak the Web site to make it more appropriate for your visitors.

Your Web site should be an essential part of your business plan. It might be the first picture your customers have of your business. Therefore, you should update and maintain it regularly so your visitors will return to do repeat business with you, and you will maintain high rankings with new customers looking for your products or services.