PPC 101: The Smart Way to do Keyword Research & Structure Your Campaign 08/10/2016 Lisa Jones Don’t skip any steps! Get started on your killer PPC campaign by checking out Part 1! So you’ve completed a team think tank session, taken a long hard look at your website and have your budget limitations in place. So… Read More » Share the Love
PPC 101: Creating a Targeted, Scalable PPC Campaign that Sells! 06/20/2016 Lisa Jones So, you’re ready to start your pay per click marketing campaign? But where do you start? Google AdWords can be intimidating at first glance, but with the right plan in place, your Pay-Per-Click (PPC) campaign can be a success. You… Read More » Share the Love
SEO ROI vs PPC ROI 07/06/2010 Phil Laboon There is a time and place for everything, and PPC and SEO both have their place in building websites. The key is to know the sweet spot for ROI on both services. Read More » Share the Love
Traditional Organic SEO vs. A PPC Campaign 10/07/2009 Phil Laboon One thing that keeps popping up in our day to day dealings with clients is a misunderstanding about Pay Per Click and how it relates to Organic SEO. Organic SEO campaigns are not the same as pay per click (or… Read More » Share the Love