Online reputation is a buzzword that gets bruited about a lot lately. But what exactly is it, and more importantly how can it be managed?
A successful online presence is composed of many different elements.
- Online Presence: When someone types your brand name into Google, what results do they see? What they SHOULD see is your website followed by a few social media profile pages (like your profile on Facebook, Linkedin etc.) and maybe a couple review sites with reviews. What they should NOT see is your website followed by a string of unanswered negative comments across several social media platforms.
- Negative Comments: Unfortunately, not everyone can be pleased all of the time. Naturally, it’s those that are unhappy with the service or product that they’ve recieved that are also the most vocal about their dissapointment. It’s vastly important that a business is aware of the buzz going on about them whether its positive or negative. Answering negative comments can actually be a great way of turning a bad situation into a positive one.
- Competitors using your material: It’s an unfortunate fact that competitors will ruthlessly steal material from your site and use your carefully crafted ad copy or keywords to augment their own online presnece and muddy the branding waters. The good news is that you can jump on them. The bad news is that you may be completely unaware of what they’re doing.
- Blog Reviews and Comments: Blogs are an extremely popular way to promote your product or business, and getting blog reviews is a wonderful way to drive traffic to your site as well as add link juice. However, it’s important to keep an eye on reviews from high traffic blogs in case a malcontent decides to air his or her opinions in there. Finding and confronting these comments is a very important aspect of online reputation management.
Online Reputation Companies
There are many companies who claim to be able to manage your online reputation for you. However, a truly successful online reputation management campaign can only really be done with significant input from the company who initiates it. A real expert is usually needed to confront problems on a person to person level. However, monitoring and setting up social media networks in order to influence an online reputation can safely be left up to a third party company. Things like
- Blog Creation
- Social Media network set up
- Mention Monitoring
- Brand Name Monitoring
are all time consuming tasks that can easily be outsourced to an online reputation management company. This company can alert the proper person when something goes awry.
Failing to pay attention to what people say bout your business does not mean that those comments won’t exist. You need to be increasingly active in managing and being aware of your online reputation.
Share the Love