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As the internet continues to play a bigger role in our daily lives, establishing your business’s presence on the web is no longer a luxury for the few. More and more businesses are turning to the web, but without any clear direction of how to get their brand front and center for their target audience. Combined with the fact that Google makes over 300 changes to its algorithms each year, getting your business to page one of search engine results pages is no easy task.
Fortunately, by paying close attention to the trends of the industry, search engine marketers have seen clear patterns in the type of tactics that search engines favor as well as what strategies they denounce. We’ve put together a list of the most influential strategies that will either put you ahead of the pack.
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