A SWOT Analysis of Twitter by Phil Laboon on 06/09/2009 There is undoubtedly an information overflow around Twitter and it’s related services. I thought it’s a good idea to group and present this information through a SWOT Analysis so that it would make more sense to the reader. As everyone would expect, strengths are much more than the weaknesses. However, there are way more threats than I expected. *Credit goes to Jeremiah for his suggestion. >> Learn about our social media services! Feel free to comment if you believe I missed something. Strengths Gets tons of publicity. Is a thing on its own (almost no competition in microblogging). It is simple but powerful. It is 100% social in an all-social web. It is free. Has a strong brand name already. Created the bluebird craze. Provides authentication for other applications (OAuth). Has developers creating hundreds of applications around its API. It’s definitely not evil (yet). Businesses like it a lot. It is real-time. Has no ads. It is searchable. It is totally RSS-enabled. It is the ultimate link discovering and sharing tool. Weaknesses Needs more horsepower. It is down quite often. The API calls are limited. Hurts App growth. Unequal distribution of tweets. 90% of tweets are coming from the top 10% of the users. Has low retention rate. Only 40%.* Opportunities It can become a dominant search engine. It is becoming the biggest social media marketing tool. Develop a Twitter Connect tool to make every site social. It may acquire some of the desktop clients or the url shortening services. It may become the dominant way for businesses to communicate with their customers. Threats It got too much publicity in a short time. May get burned out. It is getting dangerously spammy. Has no solid revenue model. May have trouble with unauthorized accounts on behalf of celebrities. Paid twitter streams may hurt the brand image. Facebook may get even more twitty and compete face-to-face with Twitter in microblogging sphere. Friendfeed and identi.ca may grow and steal market share. Acquisition by a bigger player (Google) may disappoint early adopters and loyal users. *Credit goes to Jeremiah for his suggestion. >> Learn about our social media services! Share the Love Related posts: Twitter Etiquette – The Unwritten Rules SWOT Analysis of Pinterest 7 Unwritten Rules of Twitter Gauge Your Twitter Engagement Phil LaboonCEO|CEO/President of Eyeflow Internet Marketing. 2016 Digital Marketing Essentials Learn how to improve your search engine performance dramatically and do more business online! Check it out!