PPC 101: Creating a Targeted, Scalable PPC Campaign that Sells! by Lisa Jones on 06/20/2016 So, you’re ready to start your pay per click marketing campaign? But where do you start? Google AdWords can be intimidating at first glance, but with the right plan in place, your Pay-Per-Click (PPC) campaign can be a success. You just need the right tools. It may sound surprising, but the first step in pay per click management is NOT logging into Google AdWords. Stepping into Google AdWords without a plan in place can leave you quickly confused and easily frustrated. Instead, here at Eyeflow we get our foundation straight from the source – you! Let’s face it, most of us aren’t too adept on the intricacies of a PPC campaign. No one gets your products, your services or your expectations better than you. The first several weeks of any campaign, our team is in constant contact with our clients, immersing ourselves in your world to really kick things off. Once we know your industry like the back of our hands, we can really get down to the nitty gritty of your PPC campaign. Why Run a Pay Per Click Campaign I know it sounds like a silly question, but understanding why you are running a pay per click campaign in the first place is a great way to start structuring your campaign. Have you run a previous paid search marketing campaign? If so, take the data you have and use it to your advantage. Having years’ or even a few months’ worth of data is more than enough to provide our PPC experts with valuable insight into structuring your campaign. Take a Walk through Your Website You’ve been to your website hundreds of times, so what difference can one last look really make? Getting a glimpse at your site through the eyes of your PPC campaign manager can help you uncover new opportunities and bring light to on-page problems you never knew existed. Taking some time to walk through your website alongside your campaign manager will help define the framework and foundation of your PPC campaign. Hitting Your Target This is where you really get to shine. Tailoring your ads toward your audience allows you to focus your marketing dollars on a specific market that is much more likely to buy from your business. Knowing your audience like you know your best friend is the ideal, so make it a point to really create a well-rounded persona before launching your PPC campaign. Setting the Budget Everyone’s favorite question, right? Believe it or not, the answer to this single question will be driving your decisions for the foreseeable future. Everyone wants the most results with the least amount of spend, and why wouldn’t you? However, you absolutely have to be realistic about your budget and your expectations. A smaller budget is going to put some limits on your campaign, such as only being able to run one ad at a time and sacrifice A/B testing to really see what resonates with your audience. Realizing that the money you put in has an immediate impact on your results will only keep your expectations in line along the way. Every pay-per-click campaign is unique, and getting noticed among thousands of other businesses and brands isn’t easy. Launch a killer PPC campaign that really takes off with help from Eyeflow Internet Marketing. Our attention-grabbing ads have helped hundreds of brands convert customer interest into revenue stimulating sales. Stop throwing away your money on poor quality scores and mismanaged marketing channels. Start converting more customers with PPC advertising from Eyeflow. Share the Love Related posts: PPC 101: The Smart Way to do Keyword Research & Structure Your Campaign Inside Inbound Marketing: Creating an Effective Email Marketing Campaign Traditional Organic SEO vs. A PPC Campaign Google’s Quality Rating Guide: Creating High Quality Webpages Lisa JonesHere at Eyeflow I work in both project management and PPC management. My favorite part about working at Eyeflow is seeing my clients receive increased business. I currently live near Pittburgh with my two dogs and my fiancé and am busy planning for an October wedding! 2016 Digital Marketing Essentials Learn how to improve your search engine performance dramatically and do more business online! Check it out!